Posted on Julho 15, 2008 by Fabio Platero
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.
It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
Pay attention is a key phrase here, [...]
Arquivado em: marketing | Tagged: permission marketing | Leave a Comment »
Posted on Julho 15, 2008 by Fabio Platero
One day, you may be lucky enough to have a scarcity problem. A product or a service or even a job that’s in such high demand that people are clamoring for more than you can make.
We can learn a lot from the abysmal performance of Apple this weekend. They took a hot product and totally [...]
Arquivado em: marketing | Tagged: marketing scarcity business | Leave a Comment »
