One day, you may be lucky enough to have a scarcity problem. A product or a service or even a job that’s in such high demand that people are clamoring for more than you can make.
We can learn a lot from the abysmal performance of Apple this weekend. They took a hot product and totally [...]
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The most important part of getting referrals is letting your customer or prospect know what you’re going to do to their friends.
Assure the person giving the referrals that you will be giving a short, no-pressure presentation – and then allowing the referral to make a decision based upon what’s best for him.
Tom ‘Big Al’ Schreiter
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